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Increase Your Chances of Getting Approved for a Small Business Loan Depending on their capital, finding the necessary funds to operate their business is one of the most difficult tasks that a small business owner must face. At one point, expansion becomes necessary for growth and before this happens, the small business owner must be prepared. Before expansion and a small business loan to fund it become necessary, the small business owner should take the necessary steps to help him minimize the difficulty involved. It pays to know what you need to help you increase your chances of getting approved for a small business loan. Risk is your enemy when applying for a small business loan because it's the only reason that lenders such as banks will turn down your loan request for your business. With the right preparations, you help yourself seem less risky in the perception of lenders so that you can get approved for your loan. Government and community grants are now a thing of the past and if you think you can start with that, think again. This is one common error that entrepreneurs make. You're more likely to be able to get funding from family, your own savings, friends, or from conventional lenders. Here are some of the things that lenders look into in their applicants for small business loans: Credit score and history Business plan and its feasibility Business history and performance Education Business cash flow These are just some of the many things that you should prioritize in taking care of when applying for a small business loan. You need to ask yourself several questions first, before applying for a small business loan. These questions are most likely questions that lenders will ask you too when you apply for the loan. Prepare your business plan and know that this is very important. The business plan needs to be able to show the lender that your business is feasible and can gain profit which in turn gives them gain in their investment. This means that the lower risk they see in lending you money, the better chances you have on getting approved. How much money do you need for your business expansion? This is the first thing you should ask yourself first because this determines the direction of the loan application. Be sure that you request only for the amount of money that you need, nothing more and nothing less. Where will the money go? Lenders also want to know how you will invest their money so they'll know the kind of risk involved. Provide detailed information where every dollar will be invested in such as operations and acquisition of new equipment and/or facilities. When will you pay off the loan? Be sure that you also give the lender an idea when they will be able to get back their investment. Convince them that you'll be able to pay in the expected time you give them. Lastly, many people think this is unnecessary but it's a plus on the part of lenders. Tell lenders what you'll do if you won't get approved for the small business loan. This tells lenders that you have persistence and will not get discouraged if they turn down your application. This portrays a confident and determined personality - someone they can trust. Sometimes all you need is a little more cash. If you have bad credit you should consider a bad credit loan from a company like BHM Financial. Bad credit loans can give you the cash you need to achieve your goals. Top 10 Marketing Books for Small Business Owners Unlike big business owners, small business owners have the burden of taking care of every single aspect of their business - recruitment, marketing, finance, accounts, managing employees to managing vendors, and so forth. But here we focused only on books that can help you gain marketing knowledge and skills. Here are the top 10 books on marketing which we believe are helpful for new as well as established small business owners. Book # 1: The New Rules of Marketing and PR - David Meerman Scott In the new marketing scenario, the methods such as ad copy, etc. do not bring results for your business. With the popularity of smartphones and other devices and proliferation of the Internet, new methods, rules, etc. of marketing have evolved. This book discusses the importance and benefits of using such techniques. David M Scott provides fresh examples of success from various industries and businesses across the world. He highlights the new tools and techniques that marketers should use to communicate with their buyers directly - Twitter, Facebook, LinkedIn and YouTube. In short, this book is a guide that offers actionable strategies and insider trik that can be implemented immediately. Book # 2: Word of Mouth Marketing: How Smart Companies Get People Talking - Andy Sernovitz This book by Andy Sernovitz emphasizes the use of word of mouth marketing for businesses. The book elaborates purpose of blogs, social media, viral emails, etc. - when to use them and how to make them work. Word of mouth is an effective tool to berbagi information quickly and easily to promote businesses. It is an effective tool that can promote your business via your customers, friends and relations. Book # 3: Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business - Jay Conrad Levinson This book furnishes strategies for Internet marketing, trik on using technology like pod-casting and automated marketing, programs for targeting prospects, cultivating repeat, referral business, management lessons in the age of telecommuting and freelance employees, etc. - exclusively for small businesses. Book # 4: Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide - John Jantsch John Jantsch is a well-known expert in small business marketing. In the book, he discusses all the proven tools and tactics together in a step-by-step marketing system. This road map helps small business owners in knowing what they need to do to market their businesses. Book # 5: Smarter, Faster, Cheaper: Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business - David Siteman Garland This book provides strategies for building, marketing and promoting businesses. These techniques are smarter, faster, cheaper and therefore save your time and money. The book is equally helpful for start-ups as well as those who are already in the market for sometime. Book # 6: Marketing Shortcuts for the Self-Employed: Leverage Resources, Establish Online Credibility and Crush Your Competition - Patrick Schwerdtfeger This book provides effective practical strategies and tactics - a complete tool kit to use resources sensibly, to establish online credibility. If you apply these strategies, you can get good results for your business within a brief span of time. Book # 7: Ultimate Small Business Marketing Guide - James Stephenson This book is an essential guide for every business owner. James Stephenson presents in this book 1500 great marketing ideas that are sure to boost your sales revenue, profits and customer loyalty and also to help you stay ahead of your competitors. Book # 8: Web Marketing for Small Businesses: 7 Steps to Explosive Business Growth - Stephanie Diamond Marketing for small businesses was difficult in the past. But today, it is not the case. Web marketing enables small businesses to take advantage of marketing opportunities and win new customers. The book 'Web Marketing for Small Businesses: 7 Steps to Explosive Business Growth' focuses on different ways of marketing with a detailed strategy to put them into action. The main content of the book comprises checklists - niche, brand, story, search, content, social media tactics, traditional tactics and results. This book helps you implement web marketing strategies. Book # 9: Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook - Dave Kerpen This book is a key to unlock the door to new opportunities. It tells you about how to build brand awareness by engaging customers in social networking sites like Facebook, Twitter and other social media networking sites. Book # 10: 500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn, and More! - Andrew Macarthy This book is a guide to small businesses. It provides 500 social media marketing trik covering all the web's biggest players like Facebook, Twitter, Pinterest, Google+, YouTube and others. These trik will help you build brand awareness in social media networks, attract and engage your customers and ultimately help you increase sales. Knowledge-4-success.com [http://knowledge-4-success.com] is a situs mainly dedicated to small businesses [http://knowledge-4-success.com]. It offers small business owners a wide range of insightful and informative articles covering various topics on business planning, books to read, self-development, technology, marketing and many more that could help small businesses survive and succeed in today's competitive world. Tis The Season For Small Business Owners For major retail chains, it's business as usual. But have you ever wondered, 'what about the average small business owner'? "Thirty-six percent of small business owners admit the holiday season is a time of great stress for their business." (FedEx Small Biz Pre-Holiday Survey) Thus, how does new owners compete with larger retail corporations especially during the joyous yet stressful holiday period? Christmas often shapes the success or failure for end of year revenues. To ensure a prosperous end of year outcome, begin early positioning of company activity to manage the greatest leverage of acquired and employed resources. As our country's working force continues to strive for financial independence that is indicative of the growing number of new businesses established each year, how are they expected to survive the seasonal jubilant times? Leveling the playing field between the undiscovered small business owner and the colossal retail chains seems daunting, yet is very plausible. What are the components to a successful business, notably during the Christmas holiday season? The good news is that the answer to this question is universal, meaning large or small... each component is applicable if executed effectively and efficiently. Consider the following cost effective outlined components. Plan Ahead I hate to sound so cliché, but the early bird really does catch the worm... especially if you are undiscovered. Large retail stores know in January what they are going to do and promote during the holiday season. As a smaller owner, it is even more pivotal for you to do likewise. Consider a new product or service to offer during the forthcoming holidays. Goggle Analytics Google offers great resources for the newly established business owner. Consider Google Search Engine Optimization key word selection when creating content for a website, a blog, or social media platforms. Here is where the playing field is equally leveled. SEO's are not biased nor do they favor major retail chains, but any business exploiting this feature will gain the spotlight! Making efforts to ensure your company name will appear in any internet search is perhaps the most overlooked aspect for small business owners. Graphic and Web Designers "Nobody counts the number of ads you run; they just remember the impression you make." Particularly, as a rising company, are first impressions compelling in gaining potential consumers. Even if you should have a store front, your on-line presence is what will set you apart from your competitors. Be sure to budget for professionally designed holiday graphics and an inviting and visually appealing website. At the very least, consider resources such as fivver.com or resources with similar concepts for your graphics. Social Media Thank goodness for technology! Social Media is a major player and I'd say most worthwhile promotional tool for the conscientious owner. Small business social media affords you the opportunity to develop an on-line presence, a strong following, and a virtual community of shoppers without added cost of printed marketing materials, costly radio or TV commercial spots, or newspaper or magazine advertising space. Here is where the newer and smaller markets can gain momentum. The key for success is consulting with social media strategist to provide clear directive on how to capitalize on various platforms to encourage and foster consumer engagement. Public Relations The most underutilized promotional feature by most small business owners are publicity services. The immediate thought is either they don't need it or can't afford it. Yet publicity services are by far more valuable than marketing and advertising when considering the long lasting return on your investment. The objective of public relations services is to garner earned coverage for your business through various media outlets: TV, radio, and print. Consider hiring a Publicist who specialize servicing small businesses to develop a strategic pr campaign (consideration should be given early in the year in that it takes time to develop a strong push). Getting a write up in a local/national paper could be the greatest Christmas gift your company can receive! In spite of the invariable advantages of larger corporations, it is possible for the small business owner to maintain a viable presence and attract holiday shoppers when you plan ahead and consider resources designed with even the small business owner in mind! So you see, 'tis is the season for small business owners, never has it been more plausible to compete effectively with major retail chains during the Christmas Holiday Season. From our company to yours, Season's Greetings... fa la la la la, la la la la! Cier Black owns a full-serviced Atlanta based Public Relations Boutique servicing small businesses and non-profit organizations. She is co-author of two globally released books. She is Founder of Building Bridges for Small Business - a small biz initiative helping small business owners connect and build the bridge each small business owner needs to travel from start-up to a profitable enterprise contributing to economic growth and job creation! Visit [http://www.cierpr.com/] to learn more about small biz publicity services.

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